A decade ago, we were in the same position many real estate investors find themselves today—wearing all the hats, overwhelmed by inefficiency, and barely keeping our business afloat.

It wasn’t until we hit a breaking point that we realized the path we were on wasn’t sustainable. Despite closing 165 deals in our second year, we were drowning in chaos. Our so-called success was built on shaky foundations: relying on just a few marketing channels, having no management infrastructure, and using only one exit strategy.

We had to make a hard choice—continue on this path and risk burning out, or press “reset” and rebuild our business from the ground up. We chose the latter. Over the next 90 days, with the help of a one-on-one coach, we rebuilt everything: our CRM, phone systems, marketing plan, recruiting process, onboarding, training, culture management, pay structures, and KPI tracking.

This transformation allowed us to grow a business that operates smoothly without us having to be involved in every detail. We went from barely managing to running a multi-million dollar operation that is self-managed, closing 20+ contracts a month—all virtually.